Key Team Players
Karen Smith, Ph.D. -- Executive Director
Karen is responsible for all phases of the Boomer Project's and SIR's research -- from project conceptualization and research design to analysis and strategic interpretation of results. She works across a variety of industries, including healthcare, transportation, manufacturing, education, associations, consumer products, business-to-business and finance.
Her professional background extends to 20 years experience conducting research for some of the world's leading corporations and organizations, including Ford Motor Company, Georgia-Pacific, John Hancock Insurance, IBM, Allstate Corporation and many more. She has worked in corporate-research leadership roles at Hallmark Cards and Ryder Systems.
Karen can be reached here.
Anna MacIntosh, Senior Vice President, Research Operations
Anna supervises all aspects of Boomer Project and SIR research projects, including project design, questionnaire development, fieldwork supervision, data analysis, reporting, and presentation.
Before joining SIR in 2005, Anna was a research analyst for the University of Virginia Center for Survey Research and for Capital One. Her Master's Thesis at the University of Virginia was entitled, "Sense-Making under Uncertainty: The Relationship Between Implicit and Explicit Measures."
You can find Anna via email.
Derek Webster, Client Services Director
The best people performing this job function in organizations tend to be zealous, devoted and entrepreneurial. Then you won't be surprised when you learn Derek comes to us after a successful stint with the International Mission Board, planting churches in Scandinavian countries, Austria and Switzerland. That background, plus his engaging personality, will serve us and our clients well as they wake up to the 50+ opportunity ahead.
You can reach Derek here.
Nate Brown, Director of Technology
Nate is tasked with developing our various Web properties, building Web tools and resources for clients, and improving our use of technology and social media.
He is part of our parent company, SIR Research, and can be reached here.
Danielle Chonko, Manager
Dani is our in-house marketing maven, helping us spread the word about the Boomer Project and our services. If you are thinking about bringing in an outside speaker for any event, contact Dani and she will tell you about the Boomer Project's Matt Thornhill and John Martin, two of the most engaging, entertaining and informative speakers you'll ever see.
Reach Dani here.