Jumpin' Jack Flash

For over three years we published a free monthly newsletter called "Jumpin' Jack Flash."

We now publish a more comprehensive, paid newsletter called Boomer Marketing News.

You are more than welcome to read the past issues of "Jumpin' Jack Flash" listed below. Please use your "Back" button to return to this page.

2007 Issues/Story Topics:

Click here to read the current issue.

July 2007

1. Boomer Consumer The Blog information
2. Where to Buy the Book
3. Links to Postings at the Blog
June 2007

1. Boomer Consumer Book release information
2. Update on Boomer Project activities
3. Unilever and its "Boomer Project"
4. BoomerTowne and BOOMj Web Sites
5. Immersion Active's "Carol's Web"
6. Latest Free Studies Online
7. LifeGem's Precious Memories
8. The History Channel is History?


May 2007 -- No issue published.

April 2007 -- Issued jointed with BoomerMarketingNews, and available for download here (WARNING: this is a 2.0 megabyte Adobe PDF file).

March 2007

1. Live a Long Life (or Die Trying)
2. Ken Dychtwald's Boomer Century on PBS
3. Boomers and Health
4. The Nana's and the Papa's -- Boomer Grandparents
5. Follow-ups
February 2007

1. Update on Boomer Project activities
2. Boomers Thinking About What's Next
3. Few Boomers Exercise
4. MSN's New Boomer Content
5. Neubotics
6. Feds Want to Hire Boomers
January 2007

1. Boomers on the Brain
2. Eons or Ego?
3. Recreational Pharmaceuticals
4. Report on Detroit Auto Show
5. Demented Boomers Driving?
6. New Boomer-oriented Blogs

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2006 Issues/Story Topics:

Click here to read the current issue.

December 2006

1. TV Land and Boomers
2. "Generations at Work" National Study
3. Rock 'n Roll Will Never Die
4. Boomers and Donations
5. Boomers as Caregivers
November 2006

1. Report on "Beyond the Boomers" Conference in Chicago
2. New Book "After Sixty"
3. Info about various Real Estate and Home Ownership Studies
4. New "Retirement Planning" Tools
Sept/October 2006

1. News about BoomerMarketingNews Newsletter
2. Report from Focalyst Research Event
3. Boomer Television -- Mr. T on TV Land
4. The Graying of California
5. Boomers and Drug Use
6. My Space and Boomers
August 2006

1. Death and Boomers
2. Ants and Grasshoppers -- Boomers and Retirement Planning
3. Boomer Media Consumption
4. Volunteering Update
June/July 2006

1. Network TV's Addiction to 18-49
2. Right Hand, Meet Left Hand (TV Programs with Older Boomers)
3. Young People Don't Watch the Boob Tube They Watch YouTube
4. Music for Your Mind
5. Movies for "Old" People
May 2006

1. Boomer Project seminar in Atlanta, June 23, 2006
2. Stop the Clock: Boomers aren't Old Yet
3. Slice of Empty Nest Life
4. Boomers and Retirement, Part 3
5. Do-it-for-Me Generation?
April 2006

1. Boomer Project Meets Elvis -- Jennifer Burgess Leaves Graceland for Boomer-land
2. Save the Date -- Boomer Project seminar in Atlanta, June 23, 2006
3. Boomers and Retirement -- An Alternative View
4. Redefining AARP
5. New Product Hit & Misses for aging Boomers
March 2006

1. Which Way to the Future? Boomers and Retirement
2. It's the Demography, Stupid -- review of Common Census
3. It's the Demography,, Stupid Part 2 -- 18-49 over the next ten years
4. The Greater Generation book review
5. Boomers and Cars
6. Brain Health and Heart Health
February 2006

1. Boomers in Panama
2. Boomer Insights from Ameriprise and Deloitte
3. Marketing Financial Services to Boomers Conference
4. Schizo Boomers
5. Ted Koppel: Genius or Fool?
6. Back to the Future: Christie Brinkley and Covergirl
January 2006

1. Boomers turn 41, finally
2. New Pew research on "Sandwich" Boomers
3. White House Conference on Aging report: Everything old is new again
4. Boomer Rolling Stones fans get "Satisfaction"
5. GeezerJock Magazine
6. Boomers online
7. New Boomer book in the works

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2005 Issues/Story Topics:

December 2005

1. Women: is 50 the new 30?
2. Retirement stats from Boomer Project Study
3. Middle Aged for 15+ years (article from 1990)
4. “Maturialism”
November 2005

1. Boomers will be called “Boomers”
2. Middle Aged even after age 70
3. Ski Resorts making slopes easier on knees
4. “Love those Boomers” from a 1991 issue of BusinessWeek
5. Ageist test
October 2005

1. Retiring Boomers will create a labor shortage. IBM sees an opportunity
2. Ken Dychtwald, Neil Howe, David Wolfe and the Boomer Project
September 2005

1. Marketing with an understanding that Boomers are individuals: Apple’s iPod.
August 2005

1. Nike: Real Women
2. Consume Expenditure Survey: Boomers have and spend more money
3. VolunTourism
4. Boomers spend more online according to Jupiter Research
5. New GAP strategy
6. Trend: Boomer-focused media (Oomph!)
7. Financial services marketing trend: focus on lives not money
July 2005

1. Boomers turning 59.5 and retirement
2. Job shift to a “higher calling”
3. Boomers aren’t all alike, segment them
June 2005

1. Ageing in place an cohousing
2. Considerate design: Wyndham shower
3. My Girl Friend’s Kitchen
4. Active retirements and Del Webb
5. CBS’ line-up changes drive away Boomers
May 2005

1. Michelob Ultra not actually targeting Boomers
2. “Phood” – pharmaceutically engineered and enhanced food trend
3. Harley Davidson: while Boomers desire to stay active, they want to be safer
4. Women and aging
April 2005

1. Four “seasons of life”
2. Categories that are to be effected by aging Boomers
3. Anti-ageism
March 2005

1. Merrill Lynch study showing Boomers will never retire
2. What’s Next Boomer Summit highlights
3. Quotes from the Boomer Summit
February 2005

1. Boomer Marketing Report: focus on lifestage not age
2. Boomers and the Internet: 60% are regular users
3. MasterCard and lifestage marketing
January 2005

1. April 12, 2004: The day it became okay for Boomers to grow old
2. Boomers are not likely going to get large inheritances
3. Grand: a lifestage magazine

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2004 Issues/Story Topics:

December 2004

1. Boomer Marketing Report highlights
2. Emotionally-meaningful ads (helpful research from Dr. Carstensen of Stanford)
3. The story about 18-49 age demo origins
November 2004

1. 50 Things Every Retailer Needs to Know about Boomers over 50
2. GAP’s new store
3. Experience Corps
4. Technology ranks above pop culture, fashion and music
October 2004

1. Boomers and marketing long-term care
2. Vanguard’s ad campaign does a good job
September 2004

1. Ageism to join sexism and racism
2. Clinton’s heart surgery and Boomer health
3. Lexus trying to leave the Boomer market
August 2004

1. How Boomer women will change beauty: “Searching for Debra Winger”
July 2004

1. Perception vs. reality of Boomers
2. Aging in place and real estate
June 2004
1. Boomers feel 12 years younger
2. Living in life stages, no more retirement
3. Bad advertising especially among banks

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