What We've Been Doing
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NEW: Buy our book, Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest, Most Influential Group.
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Currently, the Boomer Project is working with UBS Financial Services, SunTrust Investment Advisors, Pfizer Consumer Health Care, the American Health Care Association, Samsung Consumer Electronics and others.
Other recent clients include Hershey's, appliance maker Hamilton Beach, Genworth Financial, Media General, Steve Case's new company Revolution and the National Trust for Historic Preservation.
We recently added another sales associate, Jocelyn Tice, to help us spread the word about the Boomer Project. Don't be surprised if she contacts you in the coming months to find out how we could help your organization. Of course, feel free to contact her directly at 804-237-1683, or jocelyn@boomerproject.com.
The Boomer Project is part-owned by SIR Research, a 42-year-old marketing research firm with vast experience across all consumer segments. SIR's current clients include MAXjet International Airlines, the Florida Credit Union League, Colonial Williamsburg, Public Relations Society of America and the White House Historical Association.
New Subscription-only Newsletter
In addition to all the work we're doing for current clients, we've also introduced a new paid newsletter called the "Boomer Marketing News."
This monthly 8-page PDF newsletter contains more in-depth information and insights from the Boomer Project and our proprietary national research among Boomers and younger adults. In addition, it contains articles and interviews with marketers focusing on the Boomer audience, providing useful "how to" tips and techniques.
You can read the premiere issue for free, and sign up for a subscription at our online store. Subscriptions are $240 annually for 12 monthly issues, with a money back guaranatee.
Take a look at the Media Coverage since 2003 or read our Press Releases.
Of course, you can also read the free archives of "Jumpin' Jack Flash," our free monthly newsletter published since 2004.