|
Boomer Motivation for
the Next 40 Years
It has long been our belief (see Chapter 15 in the book) that the
underlying driver of Boomer behavior going forward is not the quest for
the fountain of youth, but for the fountain of vitality.
That topic is the subject of our bi-weekly op/ed column, Viva the Vital,
currently running in Media General's Richmond Times-Dispatch
and other papers. (See, we've been generating other content).
We're now posting the columns online at this page on the Boomer
Project site. We've listed them below, in case there is a particular
topic of interest to you. All links below lead to a PDF file of 500kb or
so.
The first column sets up the series:
November 1, 2007
What a Long Strange Trip
It's Been - and Continues to Be. What will drive Boomer
behavior for the next 40 years? The quest for "vitality" in
five key aspects of life.
Here
are the other columns, in order (scroll down to read the most recent):
November 15, 2007
This Isn't Your Father's (Or
Mother's) Retirement. The future for most Boomers
doesn't look like it includes a gold watch and a daily stroll on the
beach in Florida.
November 29, 2007
Will Boomers Make 60 the New
60?
Boomers will change forever what it means to be 60. Just like they've
changed so many other things in society.
December 13, 2007
Who Are We and How Are We
Aging.
The Older Dominion Project has answered The Who. Now we're focusing
on the what, when, where and how.
December 27, 2007
Boomers Create a New Image
for Life's 'Dessert Stage.' Boomer grandparents are a new
breed of grandparents who not only want to spoil their grand kids - but
cherish, teach and invest in them. Literally.
January 10, 2008
Wired to Work, "Me
Generation" Volunteers in Record Numbers. The 'what's in it
for me generation' wants to give back in more significant ways,
benefiting others as well as themselves -- and changing forever what it
means to volunteer in America.
January 24, 2008
Boomers Get Caught in Parent
Trap.
Nearly one-third of boomer adults in the U.S. have major communication
obstacles with their parents that is rooted the continuation of the
parent child role. Home Instead Senior Care has launched the "40-70
Rule" and a new Web site, 4070talk.com, an information packed
program designed to help adult children and their aging parents deal with
those sensitive topics that often make conversations difficult.
February 7, 2008
Boomer Women Are Headed to
Mars, Men to Venus. These days Boomer women are less confident in
the prospects for the U.S. economy than Boomer men. Is this a
generational thing, or a male/female thing? One thing is for sure, as
women pass through menopause, they change, reflecting more masculine
traits, according to psychologists and social scientists. Men, as they
pass 55 and older, reflect more feminine traits. Read the article to
learn what this could mean for business and society.
February 21, 2008
What a Difference a Day
Makes. Marketers
target messages at 18-49 year olds, and at 25-54 year olds. What happens
to consumers on their 55th birthday? They disappear and are no longer
relevant. As if.
March 6, 2008
Learn to Bridge the
Communications Chasm. Boomer parents are now out of the
communications loop with their texting teens and college aged kids. Can
the gap be closed, or are we fast becoming the next dinosaurs?
March 20, 2008
Boomers Search for the
Wisdom in Faith. Research on older consumers and how their brains
functions might provide some insights as to why older Boomers are
re-embracing religion and spirituality as they age.
April 3, 2008
Boomers Can Live by a
Timeless Philosophy. While generational differences are
plentiful, there are some things that are timeless and cut across all
generations. This article shares a philosophy of life that is truly
intergenerational.
These
columns are available for others to publish, or syndicate. Let us know if you are interested in learning
more.
|
