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Buy our new book,
Boomer Consumer
today |
Available and in
stock online at Amazon.com, BN.com and at Barnes
& Noble stores in major markets.
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News & Insights from the Boomer
Project
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Dear Matt,
As we
reported last month, we're changing this newsletter to be of
better service to our subscribers.
You can still keep up-to-date with the latest in Boomer
marketing news by reading this newsletter.
Rest assured, the blog isn't a continuous ad for the
book. It's simply where we post articles, reports, insights
and observations we used to hold for this monthly newsletter
or other venues. Now we post almost daily at the blog.
Everything you read here has been posted there.
Subscribe to the blog
"feed" and get emails sent to you whenever we've posted
new content -- so you won't have to remember to visit the
site. | |
| Links to Current
Stories/Articles:
Here are the recent topics
we've covered (you can just click here and scroll
down to read them all, or pick and choose from the list
below):
Research Misused and
Abused -- about Boomers and health and fitness.
Tylenol Has Timing --
their new campaign capitalizes on consumer concern over
poorly made products.
Throwing Down the
Gauntlet -- Robert Samuelson's article challenging the
presidental candidates to address the impact of an aging
population, the one trend that won't go away.
Boomers TV! -- Nancy
Fernandez Mills weighs in with her take on our book,
Boomer Consumer.
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Boomer Conference
The Boomer Project will be presenting at a major Boomer Business
Conference in Chicago, September 17-19, 2007. The
conference is part of Consumer Healthcare World conferences,
but it isn't 100% focused on healthcare issues.
Speakers include Matt Thornhill of the Boomer Project;
Richard Adler of the Institute for the Future; Sandra
Timmermann, MetLife's Mature Market Institute; Eileen Marcus,
FH Boom; Brent Green, author of Marketing to Leading edge
Boomers; and Mary Fulong, of Furlong &
Associates.
It should be a strong event with lots of good
content.
Get 30% off the registration fee of
$799 by clicking here and
following the link at the bottom of the page (you'll need to
create an account to get the
discount). | |
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