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News & Insights from the Boomer Project

Dear Matt,

It's been a busy fall for the Boomer Project, having traveled more than 30,000 miles (or 7,000 miles further than the diameter of the Earth) giving presentations, consulting and educating marketers about today's Boomer Consumer.

It's time we checked in with all 4,400 subscribers of this newsletter and provided you with a quick update before the holiday season kicks in next week.

Remember, the easiest way to stay on top of all the important news and our commentary on new efforts targeting Boomers, subscribe to our new blog, Boomer Consumer :: The Blog.

Just put in your email address in the box on the right side of the Blog and you'll get an email on those days we post something new.

Green Boomers National Research Study

It's time the two biggest trends in marketing -- the Green Movement and Boomers -- intersect.

And we plan to be right in the middle of it.

The Boomer Project, SIR Research, and BCF, a brand communications firm that specializes in marketing to Boomers, are fielding a large national study about the Green Movement and Baby Boomers.

The study will explore perceptions and attitudes about the Green movement among consumers of all ages, with an emphasis on Boomers. We plan to identify any gaps between what categories, companies and brands are trying to do with their Green messaging and how consumers perceive those messages.

Another goal is to develop a Green segmentation schema for today's Boomer Consumer.

We are talking with individual companies and organizations about joining us in this effort, sponsoring the research, adding their own question(s) and gaining full access to the results.

If you know of a company or organization interested in learning how they can get involved in this ground-breaking national study, please contact Matt Thornhill at the Boomer Project immediately. Space is limited.

Links to Current Stories/Articles:

If you don't yet subscribe to our blog (and we know you don't, but that's okay), here are the stories, commentary and pieces we've posted since the last newsletter.

Ameriprise and Boomers and Money -- piece on new research from Ameriprise, and some new data (let's not call it research) from Eons.com.
Boomers and Positive Messaging -- want to connect with older consumers? Be positive.
Boomer Project in Print -- we've got a new bi-weekly Op/Ed column, running initially in Media General's Richmond Times-Dispatch. Read about it here.
Animated Boomers -- something funny that found its way into our in box this week.
Baby Boomer TV Network Ad Campaign -- AmericanLife TV uses babies of Baby Boomers to get attention. We wonder if it will work.
Helping Boomers Help Themselves -- Another financial services organization trying to help protect us from ourselves. It won't work.
Boomer Women and Apparel Retailing -- Read some back and forth from retail experts on the promise of targeting Boomer women.
Boomer Grandparents & Halloween -- The growth segment in marketing to Boomers is going to be Boomer Grandparents. Here's some proof.
The Sandwich Generation or Not -- Two recent pieces that shed some light on Boomers in the middle.
The Boomer Brain -- A mind isn't such a bad thing to out-source.

Three pieces on the fact that America's first Baby Boomer applied for early Social Security.

The Panic in Mount Airy, NC -- It doesn't get much better than this.
Now it's a Stampede -- Okay, maybe it does get better, or at least more ridiculous.
Cartoonish -- Maybe this news is best served up as a cartoon.

A few more items since our last newsletter:

Baby Boomers Invented Computers -- And other facts that are plainly wrong.
Sex, Drugs and Rock 'n Roll -- Emphasis on the "drugs" that must have been ingested to get this story so messed up.
Boomers Put "Old" on Hold -- A special section from The Washington Post, proving once more that Boomers don't just write the news, they make the news.
Boomer Consumer on the Radio -- From a national radio interview about the book back in September.

About Us

Hire the Boomer Project to help your company or organization get smarter about marketing to Boomers.

We offer consulting to help companies and organizations develop thier "50+ plan." If you don't have one, you better. It's the only demographic segment that will increase in size over the next decade, growing some 23% while the 18-49 segment stays stagnant (Census data, baby).

We also conduct on-site programs, where we educate your marketing and/or customer service personnel about how today's Boomer Consumers think, feel and respond to your messages. These day-long sessions include insights obtained from our on-going proprietary national research among Boomers.

email: info@boomerproject.com

phone: 804.690.4837

web: http://www.boomerproject.com

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