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Boomer Consumer Book

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Marketing Research

Learn how Boomers respond to your messages by doing your own marketing research.

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Information Products

Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group.

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Hire the Boomer Project to educate your company, group or organization on how to best reach Boomers.

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Positioning, product development, packaging design, and marketing communications.

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