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Subscribe Today to Boomer Marketing
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Longer articles, more insights, data not available elsewhere, just by subscribing to Boomer Marketing News, from the editors of Jumpin' Jack Flash.
Click here and use the coupon code "bab00m" to save $60 off your first year subscription.
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News & Insights from the Boomer Project
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Hello,
We're changing things up this month -- still bringing you the latest in news and information about marketing to today's Boomer Consumer, but delivering it a little differently.
We've starting a blog, Boomer Consumer :: The Blog, to support our new book and to make sure we're helping marketers manage the almost daily flow of information (and mis-information) about older Boomers. 
There are about 10 posts from the last few weeks.
We'll keep sending out this newsletter, but will be pointing you to articles published over the last 30 days on the blog.
Of couse, you can subscribe to the blog "feed" and get emails sent to you whenever we've posted new content -- so you won't have to remember to visit the site.
Let us know what you think of this new development.
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| Boomer Consumer: The Book
Our new book, Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group, is officially available online and at bookstores (just ask them to order it for you -- it's in the warehouse and can be in your hands in 1 or 2 days).
You can also buy it here, but we don't know when Amazon plans on shipping it (it's in their hands, too).
In coming weeks we'll be interviewed about the book on radio programs and newspaper articles. We'll let you know when to be on the lookout.
Praise keeps coming in, too. Here's what Larry Jones, president of TV Land said:
"Boomer Consumer truly drills down and conveys the urgency for marketers to tap into the power that Baby Boomers represent. By blending insights with ten practical steps for selling and marketing to Boomers, Matt Thornhill and John Martin have created the ideal road map for anyone looking to reap the benefits that come from a thoughtful dialog with the largest generation in the history of the country. Corporate America should roll out the red carpet for Boomer Consumer." Order your copy today. |
| Get the Big Picture
In this month's paid newsletter from the editors at the Boomer Project, Boomer MarketingNews, we feature stories on new online sites targeting today's Boomers. No Risk Subscription Offer
Regular readers of this newsletter can save $60 off the annual subscription price for year one, plus if you're not satisfied with the newsletter at any time, we will refund any unused part of your subscription fee.
You get 12 issues sent to you via email as PDFs. Each issue features pages and pages of stories, features and interviews on marketing to today's Boomers. Each issue will also share findings from recent Boomer Project research studies, not available to the public.
The annual subscription is $240, but by using the coupon code "bab00m" when you click here, you will only pay $180 for the first year.
Annual subscriptions also gain you access to all the previous issues in our archive.
So stop chasing around in hopes of finding a gem or two about how to market to today's Boomer Consumer, and subscribe today.
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