The Boomer Project is often called upon to help journalists and reporters with stories about today's Boomer Consumer. We are happy to provide background information as well as comment on stories and articles. Contact Matt Thornhill at 804-690-4837 or matt@boomerproject.com if you would like expert commentary or additional information for your piece about Boomers.
Read the latest comments from the Boomer Project in these current articles and stories:
"Top of the heap, not over the hill"
July 25, 2007 |
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"Milk to reduce cholesterol level"
June 29, 2007 |
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"Some Funerals Evolving into Life Celebrations"
May 4, 2007 |
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"Backup Plan:
Working in retirement may not be so easy; here are tips to stay in the game"
March 15, 2007 |
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"The Baby Boomers Are Coming" -- How Can You Help Your City Prepare?
March, 2007 |
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"America's Changing Demographics" -- Transcript from news broadcast on PBS series
February 19, 2007 |
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"Older Snowboarders to Markets: Cater to Us, Too"
February 17, 2007 |
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"Spoils of Love"
February 11, 2007 |
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"Sympathy for the Devil: Dead Rock Stars Sell Their Souls"
January 24, 2007 |
"Large and in charge" -- Article only available to subscribers
February 2007 |
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"Marketing to the maturing woman's heart, mind, and spirit" appearing on OMMA, the magazine of online media, marketing and advertising
January 31, 2007 |
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"Delusions of Retirement Solvency" -- Article only available to subscribers
January 22, 2007 |
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"Taking a Closer Look at Boomers" -- article announcing a new initiative by the paper to regularly run stories specifically for Boomers.
January 21, 2007
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"Boomers trace their own pattern: Spending, career paths and retirement outlook can take some surprising turns"
January 14, 2007 |
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"Single boomers seek love on their terms"
November 26, 2006 |
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"Not Getting Older Just More Scrutinized"
October 11, 2006 |
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"Fill in the gap"
September 23, 2006 |
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"BOOMERS: We can't help it! Good times made us buy all the cool stuff"
September 2, 2006 |
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"New Tricks for Living Past 96"
Commentary in TIME Magazine, August 13,
2006 |
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"President
Bush Turns 60" (No Link Available)
Report on the CBS Evening News on July 6,
2006 |
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"President
Bush Turns 60"
Radio broadcast over VOA network on July 6, 2006.
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"Hot Stuff: Court the Boom"
August |
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"Make up for grown ups"
July 26, 2006 |
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"BOOMERS: Older, yes, but generation maintains enormous impact"
July 22, 2006 |
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"Retirement may be a long way off for many baby boomers"
July 7, 2006 |
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"Movement to keep boomers on job"
July 26, 2006 |
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Starting
fresh: Cosmetics industry targets women 50 and up
July 3, 2006
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Trying
to Catch the Wave
June 26, 2006 |
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Cosmetic
Firms Try a New Wrinkle in Ads
June 3, 2006 cover story |
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Many
boomers don't buy insurers' annuity pitches
May 22, 2006 |
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The
Journey: Navigating the New Retirement"
new syndicated column
appearing in the "Your Money" section of Tribune-owned papers
nationwide. May 21, 2006 |
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Financial
Firms Fixated on Boomers
May 16, 2006 |
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Bells,
whistles fall on deaf ears: Retirement-planning products, services need
to be more helpful
May 11, 2006 |
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Active
lives defy aging
May 7, 2006 |
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Boomer Nation: Five Part
Series on Boomers -- Cosmetic Makers Pitch New Image of
Beauty
week of April 17, the Boomer Project is featured in this
first story |
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Over
50: Retailers Want You
April 20, 2006 |
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Winning
the Hearts and Assets of Boomer Retirees
April 10, 2006 |
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A
Market for Retirement Anxiety
March 29, 2006 |
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Downtown
Boomers
March 25 |
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"Builders Chase Baby Boomers"
February 12, 2006 |
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"Mixed
Signals" -- article about what Baby Boomers want, or don't want,
from consumer food marketers
February 1, 2006 |
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"Power
Lunch: Boomer Nation -- Real Estate" (video clip from story, 70
seconds, requires Windows Media)
January 24, 2006. Part of a series
to be aired by CNBC this year on the Boomer Nation |
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"Retailers
Redesign as Boomers Hit 60"
January 17, 2006 |
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"In
Detroit, older drivers take a back seat"
January 11, 20066
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"Baby
Boomers: A New Way to Grow Old"
January 9, 2006 |
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"As
Boomers turn 60, marketers must focus on the generation that doesn't
want to grow old"
January 7, 2006 |
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"Boomer
Retirees to Sunshine State Sustain Strong Housing Market"
Janaury
21, 2006 |
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"A
market boom in boomers -- Experts say new thinking needed to sell to a
group that doesn't see itself as old"
January 6, 2006 |
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"Celebrated
and reviled turn 60 this year"
January 5, 2006 |
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"Baby
Boomers Hitting 60"
January 2, 2006 |
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Featured in two articles of five-part series called "The New
Gray" on December 29 and 30, 2005. Click to read the various articles:
- Part 4: "Business targets Boomers' money" Front page (image, opens in new window)
- Part 4: "Business targets Boomers' money" Inside pages (image, opens in new window)
- Part 5: "Boomers to overload health system" Front page (image, opens in new window)
- Part 5: "Boomers to overload health system" Inside pages (image, opens in new window)
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"Baby
Boomers Hitting 60"
December 31, 2005 |
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"Boomers
Get Attention -- Towns Add Programs Designed For 41-To-59-Year-Old
Generation"
December 27, 2005 |
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"Ads
target empty nests, full wallets"
December 11, 2005 |
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"Is
18-49 Passé As Top Demographic?"
November 6, 2005 broadcast
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"Ready
or Not, Boomers Turn 60" cover story
November 14, 2005 |
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"Love
Those Boomers" cover story
October 24, 2005 |
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"Love
Those Boomers" online interview
October 24, 2005 |
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CNBC On the Money: "Ka-Ching" segment by Jane Wells. Link to
story not available.
October 18, 2005 |
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"Seniors
and E-Commerce: Selling to the Older Shopper"
September 12, 2005
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"Marketing
to Boomers"
August 5, 2005 |
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"Businesses
line up to help boomers navigate retirement"
August 19, 2005
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Over
50 and Out of Favor -- Advertisers and Thus TV Networks are Fixated on
18- to 49-year-olds, But Aging Baby Boomers Say They Shouldn't be Taken
for Granted. |
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"Food
Makers Troll for Aging Boomers -- Recasting Metrecal as the Red Bull for
50+ crowd" |
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"Baby
boomers create new marketing frontier"
Aired nationally March 16,
2005 |
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"Leisure
World May Retire Its Name, Image" |
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"Baby
Bloomers -- Aging boomers eschewing consumerism, and their new altruism
is a hot market" |
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"Entrepreneurs
getting hip to the graying of America -- Marketing machine out to mine
gold in Boomers' wallets" |
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"Oldies
But Goodies -- Marketers, take note: Baby boomers have lots of money to
spend" |
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"Retail
mindset misses market" |
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"Tech
tunnel vision: Gadget makers shortsighted in ignoring older Americans"
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"Filling
the Fridges of Empty-Nesters" |
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"A
Booming Market" |
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Shoestring Marketing
"Aging Boomers Bloom
Despite Marketing Shun" |
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"Marketers
in Full Bloom: As the Biggest Generation Passes 50, Retailers Refit
Their Appeal" |
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Le Marche Des Seniors
Interview
with Matt Thornhill (link removed)
European Web portal for marketers focused on
reaching the senior market |
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Active
in Every Way: Boomer & Senior Marketing with Sizzle |
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Ageless Marketing Blog
"Sad
Sad Sad -- Somebody Moved the Target?" |
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The Boomer Project's research has been garnering national media attention since late 2003. And our executives are sought out for opinions and observations about Boomer marketing.
