In the News
The Boomer Project's research has been garnering national media attention since late 2003. Our executives are frequently sought out for opinions and observations about Baby Boomers and how to market to them.
The Boomer Project is often called upon to help journalists and reporters with stories about today's Boomer Consumer. We are happy to provide background information as well as comment on stories and articles. Contact Matt Thornhill at (804) 690-4837 or matt@boomerproject.com.
Recent Articles & News Stories
"
Not Old Yet: Boomers Take Marketplace by Storm" -- July 22, 2011
CBN News
"
Canada's seniors shape modern society" -- June 28, 2011
Canada.com
"
Regrets? Boomers have a few about money and health" -- March 22, 2011
USA Today
"
Television's Senior Moment" -- March 9, 2011
The Wall Street Journal
"
Killing the myth of the 18-49 demo" -- January 2, 2011
CNN Money
"
What Boomers Want for Christmas" -- December 20, 2010
Fox Business
"
How Health Care Overhaul Affects Baby Boomers" -- December 14, 2010
NPR's Morning Edition
"
'Boomer' No Longer Synonymous with 'Consumer?'" -- November 15,
2010
Fox Business
"
Big-spending Boomers bend rules of marketing" -- November 16, 2010
USA Today
"Advisors
with Financial Planning Expertise Sell More" -- March 6, 2009
On Wall Street
"Compelling Images Key to Selling to Boomers" --
March 6, 2009
Life & Health National Underwriter
"Behavioral economics, your boomer clients — and
you" -- March 1, 2009
Boomer Market Advisor
"A Need that Recession Can't Stop" -- Feb. 17, 2009
Dallas Morning News
"5
Ways to Play it Forward" -- Jan. 19, 2009
US News & World-Report
"The Spending Orgy is Over" -- Jan. 19, 2009
Newsday
"The Boomer Boom" -- Nov. 1, 2008
CRM Magazine
"Boomers as Buyers" -- Sept. 9, 2008
MerchantCircle.com
"Retailers told
to push 'green' marketing" -- Sept. 6, 2008
TMC News
"Demand
for Specialized Sunwear" -- May 8, 2008
HealthNewsDigest.com
"Boomers say that if
they could turn back time, they’d save more money" -- May 5, 2008
Richmond Times-Dispatch
"Parents,
adult children need to talk it out" -- April 28, 2008
The Daily Courier (Prescott, Ariz.)
"Facing aging:
Families avoid crucial conversations" -- March 27, 2008
Pittsburgh Tribune-Review
"The
Power of Attraction: Calling All Boomers to the Peace Corps ..." -- January 22,
2008
Boomer Radio
"Tech
giants target older buyers — and their cash" -- November 30, 2007
USA Today
"Throwing the Pitch to a Different Target" -- September 12, 2008
Washington Post
"Top of the heap, not over the hill" -- July 25, 2007
"Milk to reduce cholesterol level" --
June 29, 2007
"Some Funerals Evolving into Life
Celebrations" --
May 4, 2007
"Backup Plan:
Working in retirement may not be so easy; here are tips to stay in the
game" --
March 15, 2007
"The Baby Boomers Are Coming"
-- How Can You Help Your City Prepare? --
March, 2007
"America's Changing Demographics" --
Transcript from news broadcast on PBS series --
February 19, 2007
"Older Snowboarders to Markets: Cater to Us,
Too" --
February 17, 2007
"Spoils of Love" -- February 11,
2007
"Sympathy for the Devil: Dead Rock Stars Sell Their
Souls" --
January 24, 2007
"Large and in charge" -- Article only available to subscribers --
February 2007
"Marketing to the maturing woman's heart, mind, and
spirit" appearing on OMMA, the magazine of online media, marketing and advertising --
January 31, 2007
"Delusions of Retirement Solvency" -- Article only available to
subscribers --
January 22, 2007
"Taking a Closer Look at Boomers" --
article announcing a new initiative by the paper to regularly run stories specifically for Boomers.
--
January 21, 2007
"Boomers trace their own pattern: Spending, career paths and
retirement outlook can take some surprising turns" --
January 14, 2007