Marketing to Boomers today comes with a new set of rules. In the past, we published the BoomerMarketingNews monthly newsletter to provide information, best practices, techniques to avoid and other insights into the world of Boomer marketing.
This fall we're launching a new, online version. More details will be available soon.
This online version will be from the staff and editors of the Boomer Project, and report on their national reseach among Boomers. Our goal is to help your organization navigate the new rules of marketing to today's Boomer Consumer.
Check back soon for more information.