Survey Sampling International and the Boomer Project announce a new quarterly national survey of Baby Boomers and their attitudes, opinions and impressions of marketing and advertising-related issues.

The survey will track responses to a series of questions about how Boomers over 50, as well as those under 50, feel about marketing and advertising as it relates to them. In addition, each quarter we'll include specialized questions about a particular industry or category.

The next national wave will be fielded in August, with results available by mid-September. In fact, our Fall Seminar series will present the major findings to the public. Information about the seminars can be found here.

In addition to the on-going questions about Boomers' attitudes toward marketing and advertising, the first wave will also include sections about how they respond to messages from Financial Services marketers. This industry focus will result in practical insight and information for financial services organizations to use as they develop stronger Boomer-targeted marketing efforts.

For some financial services marketers, we'll even include two or three of their own, proprietary questions they can pose to our 1,200 respondents. If you are interested in learning more about this opportunity, please contact Matt Thornhill.

Otherwise, stay tuned for the first results in a matter of a month or so.

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