Boomer Help Around the Globe
The Boomer Project pulls in resources as needed to help solve the communications issues facing our clients. Our network of like-minded companies include:
- BCF Communications -- BOOM! Your Brand with BCF, a full-service brand communications firm that specializes in marketing products and experiences to the Baby-Boomer generation. Their approach to developing powerful, connective brands, and the tools by which to deploy them, is unusual and varied. They focus primarily on the Travel & Hospitality and Consumer Products sectors and are best suited for clients with marketing spending between $5 million and $20 million. Their clients will tell you they are the hardest working, most creative and down-to-earth lot you’ll ever meet.
- Mature Marketing & Research -- Based in New Jersey, MMR has been researching and studying Boomers as a new marketing target since 1996. Run by Dr. Leslie Harris, MMR has collected insights and tracked trends about Boomers and their attitudes towards marketers for over seven years. MMR's results now provide background and context for the on-going national research being conducted by the Boomer Project.
- Boomer Business & Beyond -- A marketing consultancy based in California and run by Robin Raff. Robin brings deep experience in marketing to boomers, with time at some of the country's top ad agencies, as well as with Age Wave Impact in San Francisco. Today Robin focuses on the financial services and health care industries. Her portfolio of clients included Charles Schwab & Co., A+ Auto & Home Insurance, GE Financial Long-term Care Insurance, California Department of Health Services and others.
- Brent Green & Associates, Denver, Colorado -- This direct marketing specialist agency is led by Brent Green, author of "Marketing to Leading Edge Baby Boomers." Brent's expertise in developing effective direct marketing programs as part of comprehensive marketing communications solutions, combined with his passion for getting it right when targeting Boomers, makes his firm a perfect fit for the Boomer Project and our clients.
- Millennium Direct, London, England -- One of the first, and best, agencies in the UK to focus on the mature market and the impact Boomers will have on their side of the pond. For international clients of the Boomer Project, we will involve Millennium Direct's expertise as appropriate.
- Evergreen Marketing Communications, Melbourne, Australia -- A strategic partner of Millennium Direct, offering clients worldwide assistance in connecting with the Boomer audience.
- Boomers Marketing, Toronto, Canada -- The leading agency in Canada specializing in the Baby Boomer demographic. They provide a full range of strategic and tactical marketing services to help clients better connect with this important audience.