Gaining Insights You Can Use
The Boomer Project is housed within SIR Research, enabling our clients to take full advantage of their long and storied 42 years of experience researching older Americans. In fact, SIR has conducted over 50 studies for AARP over the years.
In addition, the Boomer Project has partnered with one of the world's leading marketing research sample suppliers, Survey Sampling International, for the Boomer sample we use for all of our research.
The marketing research services we provide include:
- Copy Testing -- online, real-time testing of print, radio and TV commercials targeting the Boomer segment. Can be turned around in a matter of a few days.
- Quantitative Studies -- we can implement a version of the Boomer Marketing Report national survey amongst your particular audience segment -- by any demo split -- to provide custom results and insights for your audience.
- Qualitative Research -- we can design, implement and analyze any number of qualitative research studies, from on-site enthnographic studies to traditional focus groups.
Sign Up for Our Free Newsletter
Subscribe now to our free newsletter and we'll grace your inbox every month with insights and experiences from marketers trying to connect with Boomers over 50.
Please contact us to learn more about how our custom marketing research services can help your company or organization gain new insights into the Boomer Consumer today.