Boomer Project Blog

We have been publishing our email newsletter, Jumpin' Jack Flash, since 2003 (until recently, fairly frequently). Our op/ed column, Viva the Vital, has been appearing in tradtional media for several years. We have been tweeting since 2011.

On the blog front, we have been reluctant to join in. It's not that we don't value blogs and bloggers. It is that we have had plenty of other outlets in which we can share our views.

But times change and we've decided once more to blog. Stay up to date with our latest thinking on marketing to Boomers by reading our blog.