FREE Jumpin' Jack Flash Newsletter

Jumpin' Jack Flash Join the over 6,200 subscribers to Jumpin' Jack Flash and get free access to the best insights and observations on how to better connect with America's largest, wealthiest and most important demographic cohort. For eight years the Boomer Project has been reporting and commenting on the latest data, trends, facts and figures on today's Boomer Consumer.

Now Once a Month, and Still FREE!

In today's economy the need to stay on top of the Boomer marketplace has gotten more urgent. That's why we now publish Jumpin' Jack Flash once a month.

Simply provide your email address and you'll be on your way to getting smarter, better informed and more plugged in to current Boomer behavior. While we're processing your subscription, scroll down to read any of our past issues.

(Psst: If you don't know the reference to "Jumpin' Jack Flash,", here's a hint: it's a gas, gas, gas. For the answer, just click here.)

Newsletter Archives

January 4, 2012
Ten Ways Boomers Will Transform 2012 ... and Beyond

August 17, 2011
Tech Products for 50+, LifeGoesStrong.com, Toyota Venza Campaign, Kukamama.com, St. Joseph's Aspirin, Senior Car Preferences, Disappearing Men

July 7, 2011
Age Aware, Age Ready, Ageless; Single. Female. Retired. Broke.; Aging is a Disease?; Ford Goes Bold

June 1, 2011
Social Media Dead End, Generations and Leisure Time, Happiness and Longer Life

Note: The Archives are not missing issues between September 2010 and June 2011. We simply were not able to publish the newsletter during that time (someone had to write the new book).

September 2, 2010
New Boomer Expressions, Growing Older is Funny, Avon at 60+, Boomers and Social Media (Again), Asheville Faces Grim Future, New Boomers@65 Book

August 2, 2010
Reaching Boomers Is Easy, Eat. Pray. Love. Rule! Boomers at Home, The Music Matters, Boomers and Race Relations

July 6, 2010
The Road to Living Forever, Forever in Blue Jeans, Alpha Daughters, Health Food at 7-11?

June 1, 2010
Boomers will be supplanted by 2020, Apple Polishes the Boomer Market and What Boomer Women Want

March 2, 2010
Tom Brokaw's "Boomer$" and the Impact of Boomers on Healthcare Spending

February 11, 2010
Some New Pragmatism, The Boomer Way: Natural Burials and Boomers and Super Bowl

January 5, 2010
10 Reasons Boomers Need to be in your 2010 Plans, The Future of Senior Living and Some 2020 Foresight?

November 2, 2009
Unhappy Holidays Ahead and the Future of Cool is Old

October 12, 2009
Social Networks and Older Boomers and Products for Older Boomers

September 28,2009
Let's focus on "how", health of older Boomers and the future of TV

September 15, 2009
Who are the Best Boomer Marketers; The Beatles: Rock Band; More New Fru; Saving for a Rainy Day; Grandparent for Life

August 31, 2009
Mysteries of Advertising to Boomers; Over Woodstocked; Serial Entrepreneurs

July 24, 2009
More on Responsible Consumerism; Advertising to Boomers; Boomeritis

July 9, 2009
All About Aging: Think Global, Act Older; A Well-Lived Life, Longer; Home Sweet Home Forever

June 22, 2009
Health-based Health Reform; Recovery, Not Restoration for the Economy; Nostalgic for the Summer of Love; Old is Hot (Again); Boomer Humor

June 5, 2009
Living Large Longer; Now Hear This; Listen Up; Music to our Ears; Surviving the Parent Trap

May 21, 2009
Back to the Future (Again); Paying for Aging in Place; Laying out Green to Be Green;

May 7, 2009
E-mail Me... Please; Feet, Don't Fail Me Now; More Than a Dead Cat Bounce; Kindle and Boomers.

April 23, 2009
"New Normal" Emerges in Grocery Shopping; Two Boomer Marketing Events; Driving Home a Point; Pets, the New People; the Debtor Generation.

April 9, 2009
Let Them Eat Big Macs; Gosh Darn It, Let's Ride; Zombie Come for Brains; Going to the Dogs

March 26, 2009
Permanent "New Fru"; Generation Definitions; "That's the Way -- Aha, Aha -- I Like It"; Banking on Boomer Nostalgia; Alzheimer's: Boomer Future?

March 12, 2009
Crunchy Granola Goes Mainstream; Baby Boomers and the Demise of Detroit; Cheaper than a Pack of Smokes; Emotions Flattened by Retirement Steamroller; When a Phone Is Just a Phone.

February 19, 2009
Botox and the Professional Woman; Mobile Phones - Or Swiss Army Phones?; Reaching the Elusive Boomer Online; More Than Meets the Eye; Want to Reach Boomers? Try Hiring a Chef

February 5, 2009
"Enhanced" Media Consumption; Boomers Discover FaceBook; See What You're Missing?; Defining Luxury Down; Would Someone Please Carpe the Darn Diem?

January 29, 2009
The End of Housing Excess; NYT Gets the Boomer Fevah; Mother's Little Helper; Where's the Toga Party?; Not Gone, But Forgotten

January 17, 2009
Mama Mia! Boomers Still Hot; Boomers Love Their TVs; f u cn read dis, ur prolly undR 25; Retire in a Small Town; Age of Responsible Consumerism.


- 2008 -

December 2008
In this issue: Not Enough Family to Go Around; If There's a Santa Claus, He's Probably a Boomer; Boomer Consumers and the New Fru; "Live Solid; Bank Solid"; The Uber Boomers; Three Times a Week; Angels, Miracles and Divine Healing; Festival of the Not So Wise

November 2008
Walmart shoppers and the new frugality; Target's Brand New Day TV spot

October 2008
401ks into 201ks; Report on the Focalyst Forum; Links to More Stories/Articles

August 2008
Focalyst Executive Forum; Festival of the Wise; Links to More Stories/Articles

June 2008
Festival of the Wise; Best in Class in Marketing to Boomers; Links to More Stories/Articles

May 2008
Lessons from Eons.com; Links to More Stories/Articles

- 2007 -

November 2007
Green Boomers National Research Study; Links to Current Stories/Articles

September 2007
Links to Current Stories/Articles; Boomer Conference

August 2007
Links to Current Stories/Articles; Boomer Conference

July 2007
Boomer Consumer The Blog information; Where to Buy the Book; Links to Postings at the Blog
 
June 2007
Boomer Consumer, the Book; Boomer Projects, Plural; Watershed Event?; More New Boomer Websites; Web Site Design for Boomers; Latest Research Worth Downloading; Precious Memories?; History Stops Repeating Itself; Get the Big Picture

April 2007
Issued jointly with BoomerMarketingNews (WARNING: this is a 2 megabyte Adobe PDF file).

March 2007
Live a Long Life (or Die Trying); Ken Dychtwald's Boomer, entury on PBS; Boomers and Health;, The Nana's and the Papa's -- Boomer Grandparents; Follow-ups

February 2007
Update on Boomer Project activities; Boomers Thinking About What's Next; Few Boomers Exercise; MSN's New Boomer Content; Neubotics; Feds Want to Hire Boomers

January 2007
Boomers on the Brain, Eons or Ego?; Recreational Pharmaceuticals; Report on Detroit Auto Show, Demented Boomers Driving?; New Boomer-oriented Blogs

- 2006 -

December 2006
TV Land and Boomers; "Generations at Work" National Study; Rock 'n Roll Will Never Die; Boomers and Donations; Boomers as Caregivers

November 2006
Report on "Beyond the Boomers" Conference in Chicago; New Book "After Sixty"; Info about various Real Estate and Home Ownership Studies; New "Retirement Planning" Tools

Sept/October 2006
News about BoomerMarketingNews Newsletter; Report from Focalyst Research Event; Boomer Television -- Mr. T on TV Land; The Graying of California; Boomers and Drug Use; My Space and Boomers

August 2006
Death and Boomers; Ants and Grasshoppers -- Boomers and Retirement Planning; Boomer Media Consumption; Volunteering Update

June/July 2006
Network TV's Addiction to 18-49; Right Hand, Meet Left Hand (TV Programs with Older Boomers); Young People Don't Watch the Boob Tube They Watch YouTube; Music for Your Mind; Movies for "Old" People

May 2006
Boomer Project seminar in Atlanta, June 23, 2006; Stop the Clock: Boomers aren't Old Yet; Slice of Empty Nest Life; Boomers and Retirement, Part 3; Do-it-for-Me Generation?

April 2006
Boomer Project Meets Elvis -- Jennifer Burgess Leaves Graceland for Boomer-land; Save the Date -- Boomer Project seminar in Atlanta, June 23, 2006; Boomers and Retirement -- An Alternative View
Redefining AARP; New Product Hit & Misses for aging Boomers

March 2006
Which Way to the Future? Boomers and Retirement; It's the Demography, Stupid -- review of Common Census; It's the Demography,, Stupid Part 2 -- 18-49 over the next ten years; The Greater Generation book review; Boomers and Cars; Brain Health and Heart Health

February 2006
Boomers in Panama; Boomer Insights from Ameriprise and Deloitte; Marketing Financial Services to Boomers Conference; Schizo Boomers; Ted Koppel: Genius or Fool?; Back to the Future: Christie Brinkley and Covergirl

January 2006
Boomers turn 41, finally; New Pew research on "Sandwich" Boomers; White House Conference on Aging report: Everything old is new again; Boomer Rolling Stones fans get "Satisfaction"; GeezerJock Magazine; Boomers online; New Boomer book in the works

- 2005 -

December 2005
Women: is 50 the new 30?; Retirement stats from Boomer Project Study; Middle Aged for 15+ years (article from 1990); "Maturialism"

November 2005
Boomers will be called "Boomers"; Middle Aged even after age 70
Ski Resorts making slopes easier on knees; "Love those Boomers" from a 1991 issue of BusinessWeek; Ageist test

October 2005
Retiring Boomers will create a labor shortage. IBM sees an opportunity; Ken Dychtwald, Neil Howe, David Wolfe and the Boomer Project

September 2005
(In this issue: Marketing with an understanding that Boomers are individuals: Apple's iPod.)

August 2005
Nike: Real Women; Consume Expenditure Survey: Boomers have and spend more money; VolunTourism; Boomers spend more online according to Jupiter Research; New GAP strategy; Trend: Boomer-focused media (Oomph!); Financial services marketing trend: focus on lives not money

July 2005
Boomers turning 59.5 and retirement; Job shift to a "higher calling"; Boomers aren't all alike, segment them

June 2005
Ageing in place an cohousing; Considerate design: Wyndham shower; My Girl Friend's Kitchen; Active retirements and Del Webb; CBS' line-up changes drive away Boomers

May 2005
Michelob Ultra not actually targeting Boomers; "Phood" -- pharmaceutically engineered and enhanced food trend; Harley Davidson: while Boomers desire to stay active, they want to be safer; Women and aging

April 2005
Four "seasons of life"; Categories that are to be effected by aging Boomers; Anti-ageism

March 2005
Merrill Lynch study showing Boomers will never retire; What's Next Boomer Summit highlights; Quotes from the Boomer Summit

February 2005
Boomer Marketing Report: focus on lifestage not age; Boomers and the Internet: 60% are regular users; MasterCard and lifestage marketing

January 2005
April 12, 2004: The day it became okay for Boomers to grow old; Boomers are not likely going to get large inheritances; Grand: a lifestage magazine

- 2004 -

December 2004
Boomer Marketing Report highlights; Emotionally-meaningful ads (helpful research from Dr. Carstensen of Stanford); The story about 18-49 age demo origins

November 2004
50 Things Every Retailer Needs to Know about Boomers over 50; GAP's new store; Experience Corps; Technology ranks above pop culture, fashion and music

October 2004
Boomers and marketing long-term care; Vanguard's ad campaign does a good job

September 2004
Ageism to join sexism and racism; Clinton's heart surgery and Boomer health; Lexus trying to leave the Boomer market

August 2004
How Boomer women will change beauty: "Searching for Debra Winger")

July 2004
Perception vs. reality of Boomers; Aging in place and real estate

June 2004
Boomers feel 12 years younger; Living in life stages, no more retirement; Bad advertising especially among banks