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Did You Know?

Low income Baby Boomers are projected to depend upon Social Security for 60 percent of their household income in retirement.

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The Boomer Project specializes in understanding Baby Boomers and developing marketing strategies and messages that they will respond to. Here's how we can help our clients:

Market Research

Backed by a 44-year-old marketing research firm, our core competency is market research. Clients engage us to identify and size market opportunities; develop unique selling propositions; test new products and services; analyze and audit communication programs; and train marketing and sales teams.

Information Products

With data from surveying more than 120,000 consumers in 2008 alone, we have access to a vast repository of data about the current behavior, attitudes and perceptions of today's Boomer Consumer. We deliver our findings in custom reports, market overviews, a blog, newsletters and our book, "Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group" (Linx, July 2007).

Speaking, Training, Workshops

Corporations, organizations, associations and industry events hire us to provide keynote presentations on marketing to today's Boomer Consumer. In the last two years, we've made more than 100 presentations, addressing audiences as large as 3,000.

Companies also hire us to train, educate, coach and enlighten individuals, groups, teams, sales forces and audiences in events from one-hour sessions to day-long workshops. Our focus is not on why target today's Boomers, but on how to do it.

Strategic Consulting

Clients hire us to serve in broader strategic roles, helping organizations develop products and services, and mapping their strategic plan for the "50+" market.