Information Products

"Boomer Consumer"

The nation's 80 million Baby Boomers have more collective buying power than any other generation by far. Spending $2.3 trillion annually on goods and services, they are reshaping broad swaths of the United States economy, including the markets for financial services, healthcare, travel & tourism, real estate, retail, home improvement, and consumer products.

Although half the generation has reached the age of 50, Boomers don't think of themselves as "seniors." Advertisers and marketers aren't sure how to classify them. As a result, many ad campaigns miss the mark. To capture Boomers' attention, marketers need to embrace new thinking.

Based on proprietary research, the Boomer Project's Matt Thornhill and John Martin lay out tactical tips and practical techniques for connecting with the Boomers. Their book, "Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest, Most Influential Group" is a must read for anyone who wants to sell to or influence today's Boomer.

Kindle Version Available

The Kindle version is now available from Amazon.com. Only $9.99. Download it here.