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Strategic Consulting

Experience. Insight. Results.

The question most clients bring to us is, "How do we market to older Boomers today?"

The Boomer Project's own national studies on aging Boomers can provide practical insights and tips and techniques to help any organization improve its marketing to today's aging Boomer Consumer.

Clients hire us for a wide range of consulting services:

• Three-hour on-site Seminar on how to "boomerize" your business.
• One-day Tactical Audit of your marketing initiatives targeting Boomers over 50.
• One-week Strategic Audit of your marketing initiatives and plans.
• Three-week Consumer Research Study of your audience to assess how you're doing and what you need to improve.
• One-month Business Analysis of all points of contact your company has with this audience.
• Multi-month Boomer Plan for your business, complete with implementation tactics.

As you can see, all of our projects are time-sensitive. That's because we know you need to get up-to-speed quickly on this segment. Remember, every seven seconds, another Boomer turns 50.

If you want to know more about these services, please contact us today.

Case Study

• Long Term Strategic Planning: The Older Dominion Project