Meeting planners, company executives and audience members all walk away from a Boomer Project event surprised by what they didn't know about today's Boomer Consumer.
Whether it's a seminar, speech, workshop or training session, the Boomer Project delivers relevant, insightful, provocative information in an engaging and entertaining manner. More importantly, audiences take away something they can put to use immediately to improve their marketing efforts against Boomers.
Here are some recent testimonials:
John, your presentation was the highlight of the conference for me! Your research and insights would be wonderful for all attendees to hear.
Stephanie, Aging Services should consider John Martin as the Opening General Session speaker at the next Aging Services of California conference.
Lincoln Glen Manor
San Jose, CA
I've seen many "experts" present to the financial services industry, but never have I seen one that is capable of relating so much important and relevant information to an audience more effectively than Matt Thornhill. He held the attention of some of the nation's best financial advisors throughout the country as we traveled, with an hour-long presentation that was loaded with meaningful and current information. He also shared with the audience specific tactics and tips on how to best relate to the different generational groups in which we currently market. We was provocative and an entertaining presenter. You can't go wrong with Matt presenting his message to your financial services audience today."
Jeffrey J. Taggart, CLU, ChFC, LUTCF
NAIF President, 2007-2008
I was in another meeting today with many of the same people who attended your presentation earlier this week. You were quoted or your presentation referenced several times through out the meeting·.. Clearly you made quite the impression! The information you shared has been tremendously helpful in enlightening our marketing colleagues, and getting them excited about opportunities to market, communicate and develop products to Boomers. Thanks.
Consumer Insights - Halls, Candy and Bubble Gum
Matt kept the attention of the audience of 350 as he demystified this most important and misunderstood generation. A polished and professional speaker, Matt did an excellent job of sharing his expertise with the audience. As one attendee noted: "Great communication of what really matters, or should matter, to all retailers."
Director of Marketing
NSB Retail Group, Montreal
As a presenter, Matt truly engaged the audience with his topical content and his dynamic style, as well as his multi-media presentation materials. His thought-provoking presentation will allow our members to think differently as they try to connect with aging Boomers.
Jenny S. Price
Vice President, Membership & Event Marketing
Retail Merchants Association
Thank you [John] so much for speaking at our Diamond Awards (also pitch hitting as the award presenter) and the workshop. Everyone I spoke with truly enjoyed the presentation. The reviews were as positive on paper as they have been verbally. This morning someone told me they learned more in our half day workshop than she has in her 8 week college credited class. How is that for a compliment?"
Los Angeles Metropolitan Transportation
Matt was superb at our national meeting. He scored
one of the highest ratings, and the content was incredibly
valuable to our financial services customers. We
liked him so much we've hired him to give 10 more
President, Retirement Group
Let me also say that it was a terrific presentation. I have heard from lots of people today about how much they learned and also how much they enjoyed being there. John really advanced our collective thinking. We look forward to thinking about other ways we can work together.
Vice President, Business & Finance
National Trust for Historic Preservation
Our development and marketing folks were all extremely
appreciative of your presentation, as you no
doubt could tell from their spellbound faces. The fact that you make delivering such valuable information so lively and interactive certainly helps. Not only do you share lots of great information, but you even provided additional resources.
Medical College of Virginia Foundation
Your workshops were a huge success and you scored the highest ratings of any presenter. What's more, I have been amazed by the number of people who told me your session was the best event of the three-day conference in terms of providing actionable information they can use immediately.
Vice President, Marketing
Florida Credit Union League
Your [John's] program in Naples was outstanding! Yours was the single highest-rated program segment of the convention and it added so much value for our members. It was both entertaining and thought-provoking.
Southern Newspaper Publishers Association