Learn the "New Rules" of Marketing to Boomers
In the last four years, the Boomer Project has emerged as a leading authority in marketing to Boomers, and we're eager to share what we've learned about Boomers.
Many companies and organizations are seeking out Matt Thornhill and John Martin to share findings from the research at seminars, conferences and workshops.
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From a recent audience member:
"This presentation was one of the best marketing seminars I have attended in ten years. The material was not only relevant and timely it was illuminating. Being a Gen Xer myself I found the Top 10 rules for marketing to Boomers invaluable. It truly has changed the way I advertise. I am much more conscious of the message I am conveying and how I convey it. This seminar brought a new excitement to my role and I could not wait to get back to the office and put it into practice. I have even contacted my National office about having the Boomer Project speak at one of our conferences." Thanks so much, Darcy Grimes Manager of Travel Marketing, AAA Carolinas
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The insights we share with audiences are based on the findings from our own national research among Boomers, as well as insights culled from all relevant secondary sources. The content is customized to the audience, and focuses on how to market to Boomers with practical and tactical tips and techniques. The content can be delivered as a 45, 60 or 90 minute speech, or used as the basis for a full day training session for people in marketing, sales, customer service, research and product development, as well as executive staff.
Watch Our Demo Video
To view a short demo tape of Matt Thornhill, click here (Windows Media File).
More Information
Read descriptions of the Boomer Project's two most popular program modules: "New Rules for Marketing to Boomers over 50" and "Generations at Work: New Dynamics in the Workplace."
If you'd like, you can email Jocelyn Tice or call her at 804-237-1683 for more detailed information.
We also have posted an up-to-date listing of all of our recent speaking and training engagements.
Take a minute and read a few testimonials as well.
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