The People Who Make it Happen
The firm is managed by Matt Thornhill and John Martin, president of Southeastern Institute of Research. Matt and John co-wrote the new business book, Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group.
Togther, they manage a team of researchers and project managers who help make the Boomer Project the nation's authority on today's older Boomer Consumers.
Our other partners include BIGresearch, the folks behind the monthly Consumer Intentions & Actions surveys, and Survey Sampling International, who provides our research sample.
Matt Thornhill, Founder & President, The Boomer Project
After a 23-year career in advertising, Matt, 48, has quickly established himself as a leading national authority on Boomers. His opinions and insights are sought by reporters for national magazines like BusinessWeek and Money, newspapers like The Washington Post and Minneapolis Star-Tribune, National Public Radio's "All Things Considered" and NBC Nightly News.
His background on the agency side with Ogilvy & Mather and Ted Bates in New York, the Martin Agency in Richmond, and running his own interactive agency in Atlanta during the dot com boom, means that Matt understands both consumer behavior and trends.
Over the years Matt has worked on brands like Coca-Cola, Mercedes-Benz, AT&T, Kraft General Foods, Colgate, Marriott, Seiko and others.
He is responsible for overseeing the work for clients by the Boomer Project, as well as editing the national research reports and the monthly newsletter.
Matt can be reached at 804.690.4837 or matt@boomerproject.com.
John Martin -- President & CEO of Southeastern Institute of Research
John Martin, 48, runs Southeastern Institute of Research. SIR helps companies and organizations accomplish their goals through strategic marketing consultation based on custom marketing research. For 40 years, they have been helping Fortune 500 companies identify and manage competitive threats, test new product concepts, launch new initiatives, and track the overall effectiveness of their marketing programs. Their experience comes from their work on AARP, AT&T, Electrolux, Goodyear, GE, Polaroid, Reynolds Metals Company, Rubbermaid, Owens & Minor, Verizon, and many other blue chip organizations.
Prior to joining the firm, John directed the marketing efforts of PBM Products, a $100 million consumer products company. While at PBM, John orchestrated new product launches and promotional programs with leading retailers including Wal-Mart, Target, Kroger, Albertson's, CVS, and dozens of other regional chains.
John began his career at Siddall, a Richmond-based agency, where as President he was responsible for client programs and new business development. John led the agency's work in healthcare, consumer products and transportation demand management. Many of John's initiatives earned the firm American Marketing Association's (AMA) Effie Awards, for the most effective marketing campaigns in the country.
John is often a featured speaker at marketing workshops around the country and has lectured on transportation demand management and consumer products marketing in Europe and Russia.
John can be reached at 804.358.8981 or jwm@sirresearch.com.
Survey Sampling International, LLC -- located in Fairfield, CT USA, SSI is the preeminent supplier of sampling services to the market research industry in the USA, Canada, and Europe. Founded in 1977, SSI has a staff of 85 professionals who provide samples for survey research to over 1,200 organizations worldwide.
Survey Sampling is responsible for recruiting and collecting completed surveys from our Baby Boomer panel. The national survey is conducted among Boomers 50 and older as well as those who are 40 to 49 years old. The data is analyzed for both segments to help us identify differences in the mind-set of those Boomers who have ventured "over the hill."
More information about Survey Sampling can be found at their Web site: www.surveysampling.com.
Learn About the Rest of the Team
The researchers and project managers toiling on Boomer Project assignments are an experienced and talented group. Click here to learn more about them.